The dreaded second lockdown is in full swing, but that doesn’t mean we all have to hit the brakes on our business plans. If anything, we should be doing the opposite. If businesses want to make the most of this time then they should be speeding up, gearing up for the new year and keeping their staff as energised as possible. Mark Wilkinson, The Health and Happiness Coach, shares his top tips for businesses to keep up momentum during this next lockdown.
Don’t stop promoting, even if you can’t deliver immediately
Whatever market you are in, it is important that you keep your foot on the gas when it comes to advertising and promoting yourself. You may feel that given the current circumstances you are unable to deliver immediately, however that’s ok. It is so important for your brand to remain front and centre of your customers’ minds, ready for when you can deliver again. Spend this time thinking up new ideas, new sales strategies, ramp up your marketing, jump head first into PR and engage with your network on social media. Whatever you do, keep moving forward. When the time is right for your customer, you will be the first one they think of.
Keep your staff energised and engaged
The current situation can sap the energy of some, however as a business leader it is your responsibility to keep your staff full of energy and upbeat. Your staff are your biggest asset and if you can all come together during difficult times it will only make you stronger as a team and foster loyalty, motivation and positive energy throughout your team.
Whether it’s through zoom quizzes, personalised treats to their door, or a simple weekly phone call to check on how they are doing; make sure you keep in touch and keep them in the loop. If you can keep a high energy up through lockdown you will reap the rewards when we are all released back into normality.
You don’t have to do everything
This is the biggest thing that leaders struggle to get their head around. You don’t have to be good at everything and to be honest, you don’t want or need to be. Make sure you spend your time doing what you are really good at and delegate or outsource other jobs to experts.
Take some time out during this lockdown to analyse your role. Are you doing too much? Are you effective in all aspects of your role? Could you outsource aspects of your role? It is time to think differently about how you manage your own workload and as soon as you relinquish some of that control, you will be able to truly drive the business forward.